Buyers ignore pitches. They answer good questions.
VideoInterviewer invites decision-makers at your named accounts to a paid, 15-minute AI video interview about their work. You get the conversation your SDRs can't book, plus structured signal on pain, current tools, triggers, budget timing and who decides.
Maya · AI interviewer
VP Operations
MayaYou mentioned your CFO signs off. Who else would sit in that evaluation?
Every channel to a B2B buyer is saturated
Senior buyers get pitched every day. Each channel below either costs a lot per conversation or tells you very little when it works.
| Method | What the buyer experiences | Cost signal | What you learn |
|---|---|---|---|
| Cold email sequences | Another vendor asking for 15 minutes; filtered or ignored | Average B2B reply rate ~3.4% in 2026, down from ~5% in 2025 | Mostly opens and unsubscribes |
| LinkedIn and InMail | Connection request followed by a pitch | Seat licences plus rep time | Whether they accepted a connection |
| Cold calling | Unknown number, screened by voicemail | Rep hours per connect | Occasional timing, rarely recorded |
| Events and exec dinners | A good meal and a vendor pitch in the same room | High cost per attendee; few accounts per event | Relationships, anecdotally captured |
| Pay-per-meeting agencies | A booked call with an SDR they have never heard of | ~$350 Director+, ~$500 VP+, $750+ C-level per meeting | A meeting, with little structured data |
| AI SDRs | More personalised email at higher volume | 11x from $36K/yr; many tools on annual contracts | Reply sentiment |
| VideoInterviewer | A paid invitation to share expertise; no pitch in the session | Platform fee plus per-interview credit and honorarium | Pain, tools, triggers, budget window, buying group, opt-in follow-up |
Sources: Reachoutly / Instantly 2026 benchmark, SalesHive pay-per-meeting pricing, Operater AI SDR cost 2026.
Listen first, pay for expertise, capture everything
It respects how experts already share knowledge
Executives and practitioners take paid expert-network calls and join advisory panels. A fair honorarium for 15 minutes of their expertise fits that norm; a sales pitch does not.
It returns direction, not a reply rate
Every session extracts the tools in place, what is failing, renewal and budget timing, and who signs. Your AEs start the first call already knowing the account.
It adapts like a good discovery call
The AI moderator follows up on what the buyer says: why a tool was replaced, what the board asked for, which event changed priorities.
It is transparent by design
Every invite says the interviewer is an AI, sessions start with recording consent, and any follow-up with your team is opt-in.
One method for every conversation in the revenue cycle
Prospect discovery is the starting point. The same interview runs wherever you need to hear from buyers, customers or users at scale.
Named-account discovery
Decision-makers at target accounts explain their priorities, tools and timing before your first sales call.
Pain and message validation
Test a new ICP, launch or campaign with 30 to 100 buyer interviews before you spend on it.
Multi-threading
Interview the champion, the end users and the technical evaluator separately to map the whole buying group.
Expansion and churn risk
Hear from users across the installed base and route expansion signal or risk to account teams.
Win-loss
Lost and won buyers explain the decision candidly to a neutral interviewer, not to the rep who sold them.
Partner and user research
Resellers, integrators and daily users give feedback on product, enablement and roadmap.
One loop, run weekly
- Hypothesis and scriptWe write interview scripts per product line and persona from your positioning and win stories.
- Invite named accountsVerified buyers at your target accounts get a personal invite with the honorarium stated upfront.
- 15-minute AI interviewA live video avatar runs the session on the buyer's schedule, in their language.
- Extract and scoreTranscripts become structured signal and a fit-and-timing score for each person and account.
- Route to your teamFindings land in an account room and your CRM; buyers who opt in get a follow-up with your AE.
Every session lands scored, clipped and ready for your AE
Your team works from a session inbox. Each completed interview has a fit score, the signal it surfaced, and short clips of the moments that matter.
0:42 clip · 07:16
“We run month-end close across three systems that don't talk to each other. My team spends the first week of every month reconciling them by hand.”
An account brief your AE can act on
An illustrative output for the industrial manufacturer after two interviews, with the gap still to fill.
High pain, known renewal window, and an executive sponsor who named the problem unprompted.
- Stack
- Two overlapping planning tools, one ERP
- Pain
- Manual reporting across plants
- Trigger
- Consolidation review before Q2 renewal
One platform fee gets two product lines running
For enterprise B2B companies we recommend a single setup-and-platform package. It covers everything needed to launch interviews against your named accounts for two product lines.
Enterprise setup for two product lines, with your team in the loop at every stage.
- Two product lines configuredSeparate scripts, personas, scoring rules and named-account lists for each line
- AI avatar setupInterviewer look, voice and tone chosen and tuned for your buyers
- Interview prepScripts per persona (economic buyer, champion, end user, technical evaluator) built from your positioning
- Testing and validationPilot sessions with friendly practitioners before any buyer is invited
- Comp levels per interviewHonorarium set by seniority, paid to the interviewee or given as a charity contribution
- Review with your internal teamScript, scoring and first-results reviews with sales, marketing and product
Suggested comp levels per completed interview
| Interviewee level | Honorarium | How it's given |
|---|---|---|
| Practitioner / end user | $50 | Paid or charity |
| Manager / Director | $100 | Paid or charity |
| VP / Head of function | $150 | Paid or charity |
| C-level | $250 | Paid or charity |
Many financial services, healthcare and large enterprise employers cap vendor gifts. For those accounts we default to a charity contribution in the interviewee's name, so their policy is never the reason they decline. Honoraria and per-interview credits are billed separately from the platform fee and finalised with your team during setup.
Works wherever deals are big and buyers are hard to reach
The best fit is a B2B seller with deals above roughly $25K a year, a named list of target accounts, and buyers who stopped answering cold outreach. Each sector gets its own scripts and personas.
| If you sell | You interview | Typical signal | Sector page |
|---|---|---|---|
| Cybersecurity | CISO, SecOps, security architects | Tool sprawl, audit findings, renewals | Live · view page |
| Data, AI and developer tools | VP Engineering, Head of Data or Platform | Build vs buy, cloud cost, migration timing | Coming |
| Finance and RevOps software | CFO, Controller, CRO, RevOps | Close cycle, forecasting gaps, system changes | Coming |
| HR and workforce tech | CHRO, HR operations, talent leaders | Hiring plans, HRIS changes, retention | Coming |
| Supply chain and industrial software | VP Operations, plant and procurement leads | Manual processes, supplier risk, capex cycles | Coming |
| Marketing and sales tech | CMO, demand gen, sales leaders | Pipeline gaps, channel mix, tool consolidation | Coming |
| Professional services and agencies | Executives at named enterprise accounts | Strategic priorities, vendor shortlists | Coming |
Public-sector and clinical buyers are excluded by default because of gift and ethics rules.
Pick your two product lines and we start scripting
A 30-minute setup call covers your target personas, the first 50 named accounts, comp policy and success metrics. Interviews can start once scripts pass validation with your team.
Book a setup call at videointerviewer.com